KUALA LUMPUR, June 30 (Bernama) -- Approximately 58 per cent of retail professionals say the pandemic accelerated new technology-related product launches at their company, according to the new report, ‘Using Retail Tech Innovation to Enhance the Customer Experience’ released by global market research company Euromonitor International and the National Retail Federation (NRF). “Technology will continue to be used to improve operational efficiencies and elevate the customer experience, positively impacting brand perception as a result,” says Euromonitor International senior head of digital consumer, Michelle Evans in a statement. Brands have leveraged technologies like AR and VR to connect with consumers, leading to 31 per cent of consumers utilising these technologies to buy household items and furniture this year. Innovations such as livestreaming emerged as a new retail channel, and findings from Euromonitor’s ‘Voice of the Consumer: Digital Survey’ fielded in March 2021 suggest that globally, nearly 30 per cent of consumers purchased through this medium in the last month, with China recording high adoption usage at 63 per cent whereas the US recorded 29 per cent. Not only did companies accelerate transformation online, but also ramped up in-store tech investments, with almost 40 per cent consumers pointing to scan-as-you-go, smart cart, and walk-in, walk-out technologies as top desired features. Tech-based immersive experiences will continue to pick up as consumers return to stores more frequently. Euromonitor’s digital survey results found that more than 42 per cent of consumers are comfortable with in-store assistance from robots, and one in five are open to the idea of microchip implantation to enable payments. -- BERNAMA
0 Comments
Leave a Reply. |
Archives
April 2023
Categories |