KUALA LUMPUR, Jan 30 (Bernama) -- FION, a well-known handbag brand in Asia announced that its IP "Avatar" series of products launched in December last year have turned movie magic into high fashion. According to a statement, FION Avatar handbag consists of large Tote Bag, medium Tote Bag and Crossbody & Shoulder Bag. FION Avatar series are all from FION Art Studio, and each FION Avatar handbag is created by skilled craftsmen with great patience and dexterity using at least 24 hours. Established by the first generation of shoemakers in Hong Kong 40 years ago, the FION Art Studio gathers outstanding craftsmen who love leather art and have 20 years of professional experience. Whether it is the eco-friendly message sent by ‘Avatar’ or director James Cameron’s personal efforts on ecological sustainability, they are in line with FION’s brand spirit of "Conservation, Nature, Fashion and Sustainable Development" FION has been exploring sustainable fashion, whereby after three years of discussions and repeated trials on what materials and colours to apply and how to weave yarns, the company has introduced FION Eco-Friendly Jacquard Denim in 2020. In 2021, FION introduced its representative series “Sustainable Project -JIN”, which not only demonstrates the brand’s superb craftsmanship, but also presents more possibilities for sustainable fashion. Last year, FION Avatar series used eco-friendly leathers and yarn as well as non-water washed denim and eco-friendly jacquard denim. FION Avatar Series as part of JIN Series combines nature, fashion and sustainable development. Founded in 1979 as a fashion and premium brand of women’s handbags in the Asia-Pacific region, FION’s product designs are inspired by fashion and art, adding diversity and creativity to consumers’ life. In the future, FION will continue to create every detail with ingenuity and inject art into product design with efforts to present aesthetic styles worldwide with exquisite craftsmanship to increase the charm of the brand. -- BERNAMA
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